NEW HEIGHTS
Montblanc
CONCEPTION ÉDITORIALE ET GRAPHIQUE D’UN MAGAZINE DE MARQUE
AMBITION
Traduire la promesse de marque FINE LIFETIME COMPANION à travers un magazine de marque ultra-premium célébrant le succès de personnalités à part et le plaisir de l'écriture sous toutes ses formes.
MANIFESTO
What if success was an expression of elegance?
An elegance seen through men and women whose life is their greatest work.
Through a new approach to storytelling.
Through a style that is beyond fashion.
Through a way of reinventing travel.
Through a new authenticity in accomplishment.
Through a magazine dedicated to those who know that true success is about reaching new heights of self-fulfilment rather than meeting expectations.
A magazine for those who are rewriting the book on the art of living.
Mood Tape
1 MAGAZINE - 2 FORMATS
THE PRINT ISSUE
Designed as an object and a collector’s item, it will be offered to customers in the boutiques. Also offered for sale at selected concept stores (e.g. Colette), it will be a tool to connect with influencers.
THE DIGITAL ISSUE
A daily magazine continuously updated with new content that will attract a more mainstream audience.
COVER PROPOSITION
CONTENT
Content born from the DNA of the brand but which also resonate with our target audience. Brand and products are present indirectly in almost all contens. A mix of lifestyle and brand content, not a separate "cool" part and an institutional one.
